A Global Company in the Digital Entertainment Industry
Founded in 1989 by Abramo (Rami) and Raffaele (Raffi) Galante, Digital Bros is a Global Company operating in the Digital Entertainment industry through its own offices in Italy, United States, UK, France, Spain, Germany, China and Japan.
Digital Bros creates, develops, publishes and distributes videogames globally through digital and retail channels
Innovation, technology and creativity, drivers of the Group’s successes, permitted the creation of a diversified and balanced IP, portfolio, in sync with consumer habits and industry demand.
The Company operates globally in both Premium and Free to Play market segments with two separate operating business sectors. Premium games are sold to the final consumers on the major digital marketplaces – Sony PlayStation, Microsoft Xbox, Nintendo, Steam, Epic Games, Apple Store, Google Play – and through retail distribution channels. Free to Play videogames are available for free on digital channels, especially on console and mobile marketplaces.
From 1989 an evolving Company
The Company was founded by Abramo (Rami) and Raffaele (Raffi) Galante in 1989, driven by their passion for technology and innovation and their interest in the entertainment industry. The Company started it’s activity under the brand Halifax with videogame distribution, taking major international publisher’s successes to the Italian market. Some of these videogames, including Pro Evolution Soccer, Tomb Raider and Resident Evil, contributed to the creation and development of the videogame market in Italy.
In 2000, the Company was listed on the Italian Stock Exchange to fund its international growth becoming a Global Company. Today, Digital Bros is listed on the STAR segment of Borsa Italiana.
In 2007, Digital Bros created the brand 505 Games and started a globalization process establishing a distribution network in the most important Western Countries. The Group opened new offices in US, UK, France, Germany and Spain.
Thanks to the videogame market evolution and the increased diffusion of digital contents beside traditional formats, Digital Bros grew its business and increased its presence in the videogames market mastering the digital channels marketplaces, mainly Sony, Microsoft and Steam.
Mobile and Social Revolution
As consumers started to enjoy entertainment contents on mobile platforms (smartphone and tablets) and on social channels (primarily Facebook), Digital Bros created a focused division, 505 Mobile, to deliver its game app catalogue on these new channels.
Portfolio implementation and Chinese market penetration
Digital Bros started an IP (Intellectual Property) acquisition strategy to implement its product portfolio through both studio acquisition and long-term agreements with indie studios. DR Studios, a development studio based in Milton Keynes, UK, was acquired by the Group in 2015 and is now responsible for the Free to Play operating segment. In the same year, the Company acquired a stake of 49% in Ovosonico, an Italian Development Studio than fully acquired in 2020 when it changed its name in Avangarden. Two years later, in 2017, the Group acquired Kunos Simulazioni, an indie developer headquartered in Rome.
In 2015, Digital Bros invested in China opening a new office in Shenzen. Entering the Eastern Market is part of a global strategy focused on breaking into the main emerging markets.
Digital Bros today
Digital Bros continues its global expansion and increases its presence in the Eastern Market thanks to the direct presence in China, Hong Kong and Japan.
Today the Group has a balanced and diversified portfolio of Intellectual Properties (IP) owned or deriving from long term agreements that sustain the Company’s growth and its establishment as a major player in the digital entertainment market.
Philosophy and Values
The Group’s principles
The Group’s activity is aimed at creating content for the digital entertainment market and to stimulate its culture. Through the diffusion of highly creative content, Digital Bros inspires players’ curiosity and imagination. From its foundation in 1989, the Company has always been sensitive to consumer needs, bringing many highly rated products to the market.
The entertainment content of videogames is artistic and technological, which the Group has always sought to implement through a great variety of stories, worlds and music, offering final users unique experiences.
To enhance creativity and talent growth, in 2014 the Group founded the Digital Bros Game Academy, a place for learning and training future videogame professionals, that is recognized worldwide.
Our values are creativity, passion, determination, innovation, experience, continuous learning and teamwork.
We value opportunities to drive the curiosity and cultivate the emotions of our players
We know the videogames market and its dynamics, being part of its evolution in the last 30 years
Passion and determination
We love what we do; enthusiasm and commitment drive our work
We always seek growth and we are constantly oriented toward innovation and defining new challenging goals
We innovate by searching for continuous excellence without compromise
Collaboration, relationships and trust drive our commitment to work and guarantee the best results possible